I have been exposed to the media and entertainment industry my entire life through my family’s major business interests in ABS-CBN, the largest entertainment and media conglomerate in the Philippines. My keen interest in film at a young age had developed into a deep passion, which led to my decision to pursue a BFA in Film & Television, and later on, to my 6-year long career in various roles in the media industry. During my career, I had worked with Star Cinema Film Productions as a Script Continuity Supervisor, and then later on as an Assistant Director. This experience gave me the opportunity to lead milti-million dollar feature films, and manage cross-functional teams in a fast-paced environment. Not only was I supervising hundreds of people on a daily basis, but the shorter timelines and turnarounds taught me how to manage time effectively, pay particular attention to details, and most importantly, to be able to improvise and come up with strategic solutions with the constant changes happening on and off set.

 

However, my passion to create motivated me to start my own production company that focused on creating content from music videos, to online viral content, as well as television commercials. This allowed me the opportunity to continue to exercise my creativity through directing, editing, and graphic design, but also offered me a chance to flex a new muscle as a Project Manager, pitching and dealing directly with clients, and also negotiating contracts and services. All of this along with my experiences working with agencies, and foreign productions led me to pursue my MBA with a focus on Marketing and Media.

 

My entire career and education path has allowed me the opportunity to express myself creatively, learn to work with diverse groups and people, as well as understand and analyze business situations and strategies, to give me a holistic view of every challenge and circumstance.