WHY MARTY LOPEZ
Or why you should hire me
MY EXPERIENCE
Background & Expertise
• Led video creation, distribution strategy, and created brand identity for Tunisian VR/Healthcare start-up
• Mentored team on market research techniques and insight generation for go-to-market strategy, which resulted in team finishing 2nd place in the "Open Startup Tunisia" competition, and gaining their first major financier
CORPORATE STRATEGY INTERN,
ABS-CBN CORPORATION
October 2016 - December 2016
• Surveyed and analyzed data sets of competitive OTT market in the Philippines for ABS-CBN's potential entry
• Evaluated various OTT revenue models and strategies, presented to company's Chief Strategy Officer and President
ASSISTANT DIRECTOR,
ABS-CBN FILM PRODUCTIONS, INC.
September 2017 - January 2018
MARKET STRATEGY CONSULTANT,
V-SOBER
• Manage YouTube channels for brand & entertainment clients including Home Depot, Carnival, Ad Council, Meredith (People, Entertainment Weekly), Time, USAA, AMEX, GE Power, and NBC (Bravo, Oxygen, Watch What Happens Live, SYFY, SYFY WIRE)
• Identify and forecast KPIs based on historical data analysis and channel trends to inform future strategies
• Create and present weekly, monthly, and campaign-based analytics reports and presentations that speak to industry trends, platform strategy, and competitive analysis to inform actionable insights for client’s content & distribution strategy
• Launched and curated new client relationships with PBS’s ‘This Old House’ brand team, by implementing channel management best practices and providing monthly reports & insights to increase discoverability, engagement, subscriber growth and digital revenue
ASSOCIATE SOCIAL VIDEO STRATEGIST ,
FULLSCREEN
December 2018 - Present
March 2018 - May 2018
• Conducted media landscape analysis and explored strategic options, given evolving competitive and globalization concerns
• Presented recommendations and potential opportunities for growth with their recent AT&T merger, to several HBO executives
COLUMBIA BUSINESS SCHOOL MEDIA CONSULTING PROJECT,
HBO
October 2013 - December 2015
• Organized production schedules and logistics, and managed creative execution for 3 top-grossing Filipino feature films: "Bride for Rent" (PhP 326 Million), "The Love Affair" (PhP 320 Million), "Everyday I Love You" (PhP 178 Million)
• Led and mediated amongst cross-functional teams and supervised production sets in a fast-paced environment
• Participated in meetings to strategize campaign for domestic and international trailers, TV spot, and other social content
• Developed script and storylines for present and upcoming film projects with creative team
• Directed up to 500 film extras, drove communication with a crew of 200 people to ensure safety & order
SCRIPT CONTINUITY SUPERVISOR,
ABS-CBN FILM PRODUCTIONS, INC.
August 2010 - December 2015
• Supervised continuity throughout film production of 12 mainstream feature films
• Maintained and managed scene organization amongst various departments throughout duration of production
• Mentored and developed on-the-job trainees throughout production process
CO-FOUNDER,
TUESDAY PRODUCTIONS
• Co-founded production company specializing in conceptualization, creation, and production of corporate profile presentations, music videos, online viral content, and television commercials; produced over 40 projects
• Managed project workflow and client relationships, ensured that all projects are delivered on-time, within scope and budget
• Created and presented pitch proposal decks to clients, and led negotiation deals for each project
• Provided directorial & photography services and led development of digital creative content for clients
• Developed and produced brand identity as well as print and digital campaigns for various food & apparel companies
May 2009 - December 2015
BEHIND-THE-SCENES ASSOCIATE PRODUCER,
TORCH PRODUCTIONS
April 2012Â - July 2012
• Executed publicity coverage of all Behind-the-Scenes for “Michelle Branch and Jojo Back-to-Back” concert
• Conceptualized design for advertisement and promotional materials for distribution to radio, online, and television
PRODUCTION ASSOCIATE,
UNIVERSAL PICTURES
January 2012 - March 2012
• Coordinated and directed over 750 background extras for "The Bourne Legacy" (2012)
• Collaborated with and provided production support for Assistant Directors with scheduling, logistics, and operations
• Appointed as designated liaison lead between Philippine and American production support teams
EDUCATION
What I’ve Learned
COLUMBIA BUSINESS SCHOOL
January 2017 - May 2018
MBA, Media and Management
Leadership: VP of Conference- Media Management Association; VP of Marketing - Family Business Club; VP of Publicity - Events Committee
Member: Follies, Hermes Society, Wine Society, Sailing Club, Southeast Asian Business Association
Awards: Vincent Virgintino Memorial Award for Directing
COLUMBIA UNIVERSITY
January 2016 - November 2016
Certification of Professional Achievement in Business
Completed coursework in Finance, Accounting, Marketing, Managing Human Behavior, and Entrepreneurship.
NEW YORK UNIVERSITY
January 2008 - May 2010
BFA, Film & Television
GPA: 3.82
Honors: Dean’s List – Top 5%
Awards: Russell Hexter Filmmaker Grant
CHAPMAN UNIVERSITY
GPA: 3.7
Honors: Chancellor's List
August 2006 - December 2007
MY SKILLS
COMMERCIALS ∙ FEATURE FILMS ∙ FILM EDITING
PHOTOGRAPHY ∙ SOCIAL MEDIA ∙ EVENT PLANNING
SOCIAL MEDIA MARKETING ∙ GRAPHIC DESIGN ∙ KEYNOTE
MICROSOFT OFFICE (WORD, EXCEL, POWERPOINT)
FINCAL CUT PRO ∙ LEADERSHIP ∙ MANAGEMENT
ACCOUNT MANAGEMENT ∙ YOUTUBE STRATEGY ∙ DATA VISUALIZATION
LANGUAGES
ENGLISH (Proficient)
TAGALOG (Proficient)
SPANISH (Conversational)
ITALIAN (Conversational)
